Cult Black Beauty Brand Fashion Fair Is Set To Re-launch at Sephora

Fashion Fair is a luxury brand created solely for all Black women around the world. This brand is one of a kind because you will not find many such brands in the market. Now, this prestige beauty brand is going to re-launch, after being out of operations for some years. How exciting is that! The brand will sell again from this September with a retail partnership with Sephora, under the majority ownership of Desirée Rogers and Cheryl Mayberry McKissack. Who has not heard of them! Let’s learn a little more about the history of this brand. Read on.

Legacy of the Brand

First introduced in the 1970s, Fashion Fair was a premium beauty product brand catering precisely to the Black women demographic. Their channel of departmental stores in the United States had garnered much popularity by their re-imagination of Black beauty, which gradually was spread across the globe. This seems understandable considering a brand meant only for Black women was launched in a time like the ‘70s. So, it may come as no surprise that the brand still retains a major cult following. But due to some unavoidable circumstances, it had stopped operations in recent years. However, it seems like they are now back in the game.

The Classic Comeback

Fashion Fair is all set for a classic comeback this fall, with its Sephora re-launch scheduled for September 1. The label is being revived under the ownership of the ex-executive duo of Johnson Publishing Cheryl Mayberry McKissack and Desirée Rogers. Johnson Publishing originally owned the brand. Rogers and McKissack also own another label ‘Black Opal’ together, which just launched ‘Ulta Beauty’. Now, the duo is bringing back the cult cosmetic brand Fashion Fair with new packaging and formulas for those with darker skin tones. However, its original focal theme of modern and innovative makeup is still intact.