Those who have a hard time finding the perfect red to match their outfits or the right shade of nude can try Chanel’s new Lipscanner app. Using the latest AI technology, the app can match any color in the world to the nearest lipstick from Chanel.
Scan It – Try It!
Whether it’s a friend over Zoom, Bella Hadid’s latest selfie, or a model in a magazine, just scan the image of the chosen color. Then, the app will match it up to a product by Chanel from one of five color families: orange, pink, natural, plum, or red. It can also offer the most suitable texture, such as gloss, shine, satin, metallic, or shine. The app is so well-made that it doesn’t even have to be matched from a photo of a person. The user can scan the color from an evening bag that they currently have no other use for or from a favorite suit.
Chanel’s Lipscanner App
With countless stores around the world shut due to lockdown, this app allows people to virtually try the lipstick on too. Lipscanner is a product of collaboration between the CX Lab and Chanel Makeup Creation Studio. It’s an exciting example of what technology can do when used in the pursuit of style and beauty. Thanks to its algorithm that’s trained to analyze hundreds of thousands of faces, Lipscanner is even programmed to consider lip shape and skin tone before recommending the appropriate finish and color.
While virtual try-ons have been possible with Chanel fashion in the past, Lipscanner marks a first for the beauty department of this well-known brand. It’s also a taste of what’s more to come when makeup meets the cutting-edge technology of today.
Will Chanel make more apps that allow fashion enthusiasts to try their products? We will wait and see. The Lipscanner is now available for iPhones via Apple’s App Store.